Tech Transformers

“Tech Transformers” is  a branded content series created in partnership with IBM to explore how leading companies are using AI and hybrid cloud technology to innovate and grow. The campaign included an interactive article and three feature stories that turned IBM’s thought leadership into engaging and easy-to-digest storytelling. Each piece focused on how organizations move from experimenting with AI to building real impact through stronger data strategies and leadership.

As Senior Designer, I developed the visual system and produced all creative assets across the campaign. The design language was minimal, data-driven, and futuristic, staying true to IBM’s brand while giving it a fresh, editorial tone. I handled everything from layouts, motion, and illustrations to data visualization, creating a cohesive experience that made complex ideas feel clear and approachable.