An Advertising Tail

What can a golden retriever named Tucker teach advertisers about reaching customers? More than you might expect.

An Advertising Tail (pun intended) is an interactive video campaign created with Business Insider and Amazon Ads to engage B2B audiences in a playful, unexpected way. The story follows Tucker and his owner through everyday routines — breakfast, errands, TV time — showing how brands can naturally appear in consumers’ daily lives. I designed the interactive landing page, video graphics and UI, award sizzle reel, and user flow that guided viewers through 27 possible story variations, seamlessly blending education with entertainment and keeping audiences engaged from start to finish.