Get Growing

“Get Growing” is a branded content series produced by Business Insider in partnership with Mailchimp to help small business owners identify marketing challenges and find personalized solutions. Launched in 2020, the campaign centered on a custom content hub featuring three editorial stories and an interactive quiz designed to guide entrepreneurs through key insights for growth.

To bring the campaign to life, I helped design an experience that balanced storytelling with utility, highlighting real businesses like Billykirk, Jopwell, and AdHoc. The program exceeded all performance benchmarks, generating more than 265K pageviews, 27 million impressions, and 11K clicks to Mailchimp’s site, while engaging a highly motivated audience of small business decision-makers.