I designed a series of two interactive articles for PayPal’s sponsored content on Business Insider. The first interactive article is a quiz that helps businesses gauge how well they understand their customers and offers ways to strengthen engagement. The second highlights data and insights that show retailers why improving the checkout experience is essential for reducing cart abandonment and increasing sales.
Both articles blend storytelling, data visualization, and interactive design to make complex information accessible and actionable. The experiences guide decision makers on digital payment strategies while positioning PayPal as a trusted partner in business growth.
Find out how well you know customers quiz
Wireframes
Why retailers should invest in optimizing checkout process
