Travel Dares: Season US

“Travel Dares: Season US” is the American edition of the Travel Dares video series, produced by Business Insider in partnership with the Marriott Bonvoy Boundless® Card. Launched in 2021, this installment invited viewers to rediscover adventure closer to home at a time when many were seeking road-accessible travel.

To extend the series beyond video, I designed an interactive hub and virtual marketplace showcasing the small businesses featured in each episode, seamlessly blending sponsor storytelling with authentic local experiences. I also created the “Season US” logo mark and designed all in-video graphics, building a cohesive identity across digital and video touchpoints. The series went on to achieve its highest-ever completion rate (29.4%), outperforming previous installments by more than 60%.